New Logo Design for Discovery Museum

Before inciting region-wide panic surrounding the Discovery Museums’ unveiling of a new logo, officials want to make something crystal-clear regarding a certain large green dinosaur out front. “Bessie is our mascot, will always be our mascot, and she’s not leaving,” said Vicki Greene, director of marketing. Still, despite the fact that Bessie will remain an Acton landmark on Route 27 — and a well-loved jungle gym for visiting children — changes are afoot at the Discovery Museums. Since its 25th anniversary in October 2007, the Museums has purchased the green Victorian-style house next door for its administrative offices, begun work on a new master plan for its 4.5-acre campus, added the Bessie’s Cove playground outside the Children’s Museum and, in a seemingly minor yet nevertheless influential move, re-done its logo. The new design, a change from Bessie and a shooting star, features a smiling face with stars sprouting off in all directions out of the top of its head as well as the slogan “Hands-on, minds at play.” “We wanted a unified design,” said Greene. “We had visitors coming who would say, ‘I didn’t know I could have fun there in eighth or ninth grade. I thought it was just the dinosaur museum.’ And it was a good time to do it, being the anniversary.” The Museums began the redesign process in 2007, working with the Acton-based advertising and graphic design association MR Associates, who volunteered their services for the project. Read More: wickedlocal