Logo Design Blog

Valentine’s day is around the corner and many of us are thinking of ways to show our appreciation for our loved ones. People all over the world get busy buying flowers, chocolate and other gifts to show their appreciation. As designers we are probably involved with creating various promotional materials related to this holiday.

Hey all. Did you miss me? I missed seeing the beautiful, witty logo creations you guys are up to. Yesterday, I took the day to get in the mood of blogging here again. I was mesmerised by the fun work I saw on The Logo Mix. On the other hand I missed writing here. That is why I am back to you with new stuff, which I hope you will find concise, informative and helpful. 

Like any intellectual property, a logo design can be trademarked and copyrighted. This protects a logo from being copied or reused without the owner's permission. Depending on the type of logo, the proper required legal protection could be a copyright or a trademark. In some case, both are needed to ensure full legal protection. In any case, here is what you need to do to ensure that your logo design is legally your design.

Logos play and extremely important part in business and brand identification.  They often serve as the first communication for customers and are easily recognizable, some so much so that they are now synonymous with the companies.  For a small business looking to buy a logo design, it may be difficult to know what they should expect to pay.  Because every logo is unique, it's almost impossible to put a price tag on them and while some companies like Pepsi pay up to $1,000,000 for logo re-design, others like Google paid $0 for the original design.  However, there is some information small businesses will find useful in terms of gaging the pricing when they are ready to buy a logo.

Do you believe in luck? Well, I do. Let me explain why… I believe in luck because I really feel lucky. I get to work on various design projects and I just feel really, really lucky. Is this an objective statement? I highly doubt it.

One of the secrets of being a good logo designer is to get inspired by other people’s logo work. As one famous author put it: “It usually helps me write by reading – somehow the reading gear in your head turns the writing gear.” (Steven Wright)

The large american pizza chain recently unveiled a new logo. It’s flat, round and of course, red.

As we’ve seen with a lot of new logo redesigns, companies tend to follow the trend of simplifying their logos. They mostly do that to stay current - Apple and Google, both push a very clean and relatively flat design for their devices, and believe it or not, the tech world influences a lot the rest of the world.