Logo Design Blog

In the logo design world, there used to be a consensus. The de facto standard software for creating logo designs was Adobe Illustrator. There was a good reason for this: there was no real alternative to Illustrator on neither Windows or Mac platforms.

The right combination of components is critical in crafting an effective logo design. Now, the prime object of a logo design is magnetize its planned market and to stand out. With the resultant number of logo designs being made and the growing variety of logo design firms being invented, it is difficult to make your business logo memorable for your customers.

Successful Logo design is incredibly important. Whether you are starting a new business or redoing an existing logo if you aren’t thinking about how to get inside people’s heads, then you may be missing the point.

A couple of weeks ago, we were approached by a local hockey team here in Montreal.

They told us they were playing their first international game at a tournament in Atlantic City and that they needed a brand new logo.

Recent research published in the Journal of Consumer Psychology identifies three factors which help in the building of a strong emotional attachment to brands: enticement, enablement and enrichment. 

Many logo designers were surprised to hear about the move Adobe has made recently, when they've decided to bet hard on the Creative Cloud versus the traditional software distribution model. The idea behind is that you no longer own the software but you rent it to do your job. This shift has its ups and downs. However, the purpose of this article is not to debate on whether Adobe's move is a good or a bad one. It rather is to sieze the opportunity to explore the other available options out there in terms of vector illustration.