Logo Design Blog

Re/Max is formally challenging Rehava’s application for a trademark on its logo. As stupefying as it may be, Re/Max says the logos are too similar. I think it’s a real uphill battle to argue that there’s a genuine chance customers will be confused by the two logos. One thing that is more certain is that this will cause Re/Max some short-term image harm.

Well in my opinion it's all a bad joke. :) The two logos are nothing alike.

A week after the Wachovia Championship lost its corporate name, it unveiled a new look and logo for what is now known as the Quail Hollow Championship.
Organizers of the Charlotte area golf tournament showed off the new look at host course Quail Hollow Club on Thursday afternoon. It will be featured on tournament merchandise and almost all other materials around the PGA Tour event, scheduled for April 27-May 3.

Lonnie Walker of Prospect, Ky., is the winner of The Detroit News' contest to design a new logo for Detroit's professional football team.
Walker's design was selected from the dozens received by The News. Matt Zelley of Shelby Township finished second and Daniel Jacalone of Jackson was third.

What the Cooper Union isn’t known for is its graphic identity — especially its logo.

That is about to change. With a new academic building on Cooper Square (designed by the Pritzker Prize winner Thom Mayne of Morphosis) soon to open, Dr. George Campbell Jr., the college’s president, decided a fresh identity was imperative.

A new University of Arkansas logo was unveiled Tuesday, March 3, by the office of university relations, which has led a nine-month redesign effort. The logo serves as the graphic identity for the university, and for the past 20 years has consisted of an image of the north tower of Old Main with the university’s name inscribed upon it.

Jennifer Cobb won the contest, but wouldn't take the prize.
Unique World Gifts, a nonprofit mission that markets products from around the world, needed a new logo.

The rabbit hole, as they say, keeps getting deeper. Initial reporting put the estimated cost of Arnell's redesign of the Pepsi logo at $1 million. But a source close to the matter informed AgencySpy today that Pepsi paid upwards of $10 million for the logo.