famous logos

The history of the company goes back to 1909 when August Horch founded the company and named it Audi, a Latin translation of his own name. "Audi" was actually the Latin word for "hear", which in German is sometimes pronounced "hoerch". At the time Horch founded the company, the logo had little in common with today's logo or the famous "four rings". It consisted of the writing of Audi in a V-shape and the number 1 on top.

It is time now for another sip of great beer. If Carlsberg is probably the best beer in the world, Heineken is probably the best known. With over 130 breweries in more than 65 countries the company brews and sells more than 170 international premium, regional, local and specialty beers, of which Heineken keeps the top of the list.

To use or not to use a human face in a logo design... that is the question! One can argue over the subject, balance the pros and cons, but against all the odds KFC has done it using the Colonel Sanders' face as the company icon. A human face you can love or hate, you can like or dislike, but you will surely love this guy after you've tasted his chicken.

Something that begun as a rivalry between brothers led to the creation of Puma, a company that produces high-end athletic shoes, lifestyle footwear and other sportswear. As I've posted in the logo history of Adidas article few days ago, after the misunderstandings among Dassler brothers, Rudolph (Rudi) Dassler founded Puma in Germany in 1948. Today, Puma is recognized for producing sophisticated athletic shoes, best known for manufacturing soccer shoes. Puma sponsors many national football teams and famous athletes around the world.

A journey into the world of four non-profit organizations and the story behind their logos.

A successful logo design possesses the following traits: simplicity, style, and visibility. The company’s name should be clearly legible yet stylish and unique. The logo design may say something about the company’s history, its products and its values. A good design is invaluable in raising the profile of a fashion house as it has the ability to set it apart in the field.

The logo of Coca-Cola drawn in flowing handwriting became through years a distinctive and unique trademark for the first drink sold at an Atlanta pharmacy.

At first, the inventor of Coca-Cola, John Stith Pemberton, a pharmacist, started by making a cocawine called Pemberton's French Wine Coca, in 1885. It is possible that his invention was inspired by the great success of European Angelo Mariani's cocawine, Vin Mariani.

It was 1976 and Jobs has been spending time on a friend’s farm picking apples when he told Wozniak of his idea for the name of their fledgling I.T. company. Was picking apples the inspiration? Perhaps one fell on his head and knocked free this gem of creativity, a-la Sir Issac Newton? Perhaps he just wanted to be ahead of Atari in the phone book? Whatever the case, Wozniak was equally taken with the moniker and the name stuck. All they needed then was a logo.

In the ancient Greek culture, the word logo literally meant "word" or "speech". Other cultures - the Babylonian, Egyptian Assyrian, Chinese or Mayan used pictographs to communicate words and ideas.