Starting with the feminist revolution women became key target for marketers. As they began to make their own decisions regarding not only themselves, but also their families and households, marketers have begun to target their branding options towards the feminine public. More and more products were developed to address especially to women and, in the latest years, we've seen a trend in redesigning and rebranding for women products and services that use to be addressed only to men. As women were more involved socially and received responsibilities that only men used to undertake, companies had to create or recreate products and services addressed to the new target.
