logo color

"What is the preferred color scheme?" we often ask our clients before designing a logo and the answer we expect is not in terms of the color they personally like, but in terms of the character they want to inprint the logo and the message they want to transmit through color.

How important is color in a logo design? Does western culture has a different color perception than the Asian One? Has a world class logo design the same impact on the western market as on the Asian one?