logo history

The logo of Coca-Cola drawn in flowing handwriting became through years a distinctive and unique trademark for the first drink sold at an Atlanta pharmacy.

At first, the inventor of Coca-Cola, John Stith Pemberton, a pharmacist, started by making a cocawine called Pemberton's French Wine Coca, in 1885. It is possible that his invention was inspired by the great success of European Angelo Mariani's cocawine, Vin Mariani.

It was 1976 and Jobs has been spending time on a friend’s farm picking apples when he told Wozniak of his idea for the name of their fledgling I.T. company. Was picking apples the inspiration? Perhaps one fell on his head and knocked free this gem of creativity, a-la Sir Issac Newton? Perhaps he just wanted to be ahead of Atari in the phone book? Whatever the case, Wozniak was equally taken with the moniker and the name stuck. All they needed then was a logo.