Re/Max is formally challenging Rehava’s application for a trademark on its logo. As stupefying as it may be, Re/Max says the logos are too similar. I think it’s a real uphill battle to argue that there’s a genuine chance customers will be confused by the two logos. One thing that is more certain is that this will cause Re/Max some short-term image harm.
Well in my opinion it's all a bad joke. :) The two logos are nothing alike.
