Bogart's Gun Shop

Bogart's Gun Shop, in Eagle, Colorado, was named after the owner’s gigantic Great Dane. The owner really wanted to incorporate Bogart into the brand identity, so we took a portrait of him. We brought the picture into Photoshop and broke it down into a very simple one-color image. We then vectorized it using Illustrator and applied the additional graphics.

The owner didn't want his gun shop to be branded with “American flags, girls in bikinis or camouflage…" So we took a very timeless, classic approach to the branding and came up with this solution. Make sure to check out his website, as well.