The Cleaning Corps

Washington, D.C. area cleaning and restoration service, specializing in carpet and upholstery cleaning, and ceramic tile and grout cleaning. Main competitors are nationally-recognized industry veterans such as Stanley Steemer and Servpro, so a need to depict strength and dependability, and solid brand recognition was essential. These characteristics culminate in a bold mark that’s inspired by wartime propaganda artwork, Art Deco, and Bauhaus design. The angled, determined, action-oriented character, coupled with the visceral imagery conjured by the name, hint at militaristic strength without being literal. Backed by an industrial-inspired color palette, this mark is quite a welcome departure from the typical imagery often associated with the carpet cleaning and restoration industry.

Published in Season One of the I Heart Logos book series, and scheduled to be published in the upcoming book, Letterhead + Logo Design 12, the latest edition of Rockport Publishers' best-selling graphic design compendiums.

Click here to view my Flickr stream for full design rationale and additional images.