Dozen Flours - opt.02

LogoMix Profile: atomicvibe

Logo Designer (website): atomicvibe

Logo proposal for a baking blog, curated by a passionate baker who loves spoiling people with her delicious treats. Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving. Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement.

Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving.

More information & images: http://bit.ly/dribbble-DF-opt02. Full case study: http://bit.ly/av-behance-dozen-flours

Can also be seen here: http://www.dozenflours.com

Amazing one. Love it!

Submitted by radune on Thu, 05/31/2012 - 23:12.

the case study is simply beautiful and the outcome is awesome. grand work!

Submitted by danielalb on Fri, 06/01/2012 - 03:17.

Thanks for the feedback, guys! While the client liked the artwork, she ultimately chose not to pursue this concept because she's actually grossed out by the idea of bare hands touching food, and she goes out of her way to avoid doing that in her baking.

Submitted by atomicvibe on Fri, 06/01/2012 - 14:05.