This fun logo features a cartoon penguin on a light blue background in the shape of a circle. The penguin is eating a frozen dessert; an ice-cream bar. This particular ice cream bar has a thin chocolate coating to prevent the melting and dripping of the interior vanilla ice cream. Clearly, the penguin is enjoying his first bite and has his eyes closed in pure delight. There is a subtle heart shape present on the penguin's face (and to an extent, on his beak).
This logo or mascot could be used for a variety of businesses, particularly ice cream parlors, ice-cream stands, frozen yogurt bars, dessert shops, etc.