Nu Era Fitness

Nu Era Fitness is an online fitness equipment manufacturer and distributor. Their primary focus in the market is Cross-fit enthusiasts, gym owners and home gym owners.

We developed this crest and chevron to reflect the military aspects of the ranking system. Because the company has a large military following, we really wanted to promote those aesthetics. We also worked to make the logo appear to be somewhat futuristic, to signify the “Nu'” aspect of the company. Make sure you check out the website section to see the site we designed and developed for them.

The website launches in April 2011, check it out! Awesome www.nuerafitness.com