Easter is Christianity's greatest celebration. Nowadays Easter had dissipated somehow its original message and was embellished with cultural elements meant to soften the powerful meaning of the event. Easter bunnies, painted eggs, spring elements have all now their place in this celebration. We will have a look at all these elements in a following post. Today though, I've chosen an element that is central to the Easter events, the cross, and have looked at the way designers interpreted it graphically and incorporated it into logo designs.
It is interesting to observe how an element of torture and awful death such as the cross, has transformed into a symbol of hope, healing and help, used not only by churches, but also by medical institutions and insurance companies. The cross is not a threatening symbol nowadays, we see it all the time on buildings, posters, people wear it as a jewell, in different contexts and assigning it different connotations. These being said, it is worth looking at the way designers graphically displayed this symbol, the styles and colors they used and the way they enforced the message.