Famous Logo Design History: Puma

Something that begun as a rivalry between brothers led to the creation of Puma, a company that produces high-end athletic shoes, lifestyle footwear and other sportswear. As I've posted in the logo history of Adidas article few days ago, after the misunderstandings among Dassler brothers, Rudolph (Rudi) Dassler founded Puma in Germany in 1948. Today, Puma is recognized for producing sophisticated athletic shoes, best known for manufacturing soccer shoes. Puma sponsors many national football teams and famous athletes around the world.

The initial idea Rudolph had was to call his brand Ruda, but decided to go with the idea of leaping cat instead, an image that is generally associated with dynamics, and so Puma was born. He registered the first version of the Puma logo, which has undergone considerable alterations and updating over the years before settling on the outfit that we are all so familiar with today.

Puma logo displays a notion of strong but elegant icon with the help of a leaping cat and bold font. Few innovations have been taking place through the years, the identity being kept quite similar to the first design of the company. Today, the Puma logo is graciously colored in black which proudly shows the supremacy and strength of the company itself. Puma logo has maintained the same notion throughout its history, projecting stability and prominence.