Syracuse Logo Design

Successful Logo design is incredibly important. Whether you are starting a new business or redoing an existing logo if you aren’t thinking about how to get inside people’s heads, then you may be missing the point.

Having a logo just for the sake of having one is like hanging curtains on a wall without a window. It serves no purpose, it’s purely decorative. But if you dig deeper into understanding how major elements of a logo interact with the human psyche you can create an emblem which is powerful on several different levels.
As we know colors have a powerful effect on the human mind. The primitive instincts some colors can trigger might not even be evident to us on a conscious level. But we can use those reactions to help support a brand message and to increase the effectiveness of advertisements and logos. The psychology of color is complex no one color means the same thing to everyone. Our personal experiences influence our reactions to every color.
Bright colors are great for grabbing attention, red in particular works well for this purpose as the eye tends to be drawn first to red tones on a page. Red is the color of blood, and danger making it particularly provocative, it creates a sense of urgency and can even stimulate circulation.
Some cooler colors like blues and greens have the opposite effect. They tend to be a calming and comforting presence. Blue and green are among the most commonly occurring colors in nature which makes them particularly poignant to human beings. However too much blue can be counterproductive, creating a cold and almost depressing image.
Like colors, our minds are pre disposed to react on some level to certain shapes. It may not seem like it but the way a line curves or remains straight can trigger certain subconscious connotations. Even in its incredible simplicity, the Nike logo uses shape to convey movement, and athleticism. By using shapes and lines thoughtfully any logo can create the desired tone.
Rounded shapes like circles can speak to emotions, where as angular shapes like triangles and squares can represent balance and stability.
Lines can be used in a number of ways in logo design. The direction of the lines and whether they are rounded or jagged can also have a significant impact on how they are perceived.
The fonts we choose need to be easy to read of course, but beyond that there are other choices we can make which will strengthen or weaken our marketing effect. There are a number of different types of fonts available; among the most common are serif, sans serif, handwritten and novelty fonts. Each one carries a different value and can contribute to the over all meaning of a logo.
The most commonly seen fonts are Serifs and Sans Serifs. They are very popular for smaller type and bodies of text. However the Sans serif fonts which are smoother and cleaner are often used in headlines and bold. Because these are highly recognizable and commonly used they can be used to indicate professionalism and tradition, however they lack individuality and sensationalism.
The more unique fonts and specially designed typefaces can be exciting and attention grabbing. They also show more personality and mood than most standard font types. These are especially useful for businesses that lean toward the creative or artistic. However, in some cases overly embellished fonts can be difficult to read, or run the risk of appearing juvenile.
The most important aspect of successful logo design is finding a logo designer, don’t try do this on your own. Every part of successful logo design carries meaning; it can be subtle, subconscious, overt and even inadvertent. During the logo creation process it’s fine to experiment and find what “speaks” to you in terms of design. But when you begin with the fundamental psychology of colors, shapes and fonts, it’s best to keep it in the hands of professionals that can create an icon which will support your brand goals while creating visual continuity and excitement.
Your Syracuse Logo Design Company