before & after logo design identity redesign logo design upgrade New Logo old logo rebranding program

We're here with our second run on which one's better, Before & After logo design comparison, an initiative that invites you to comment on visual achievement of rebranding programs. We don't have the data to judge a rebranding program and that's not the scope of these series of blog posts, but as designers, we can take a look and comment on which one's more visually appealing… the before logo, the one that was discarded as being old and useless or the after one, the result of an entire creative (and not only creative) and expensive (almost always) process. So grab your shrew tongue and state your thoughts.