Congratulations! Now you have a new logo design! The designer just sent it to you, you have a bunch of files and (hopefully) a nice PDF file with your logo guide. Now what? What do you do with it? You know you should use it, but you wonder, how?
We all know that promotion needs a little "extra" to really hit the spot. It seems Peter Shankman had that "extra" when he decided to go for an unconventional business card.