famous logo design history

The history of the company goes back to 1909 when August Horch founded the company and named it Audi, a Latin translation of his own name. "Audi" was actually the Latin word for "hear", which in German is sometimes pronounced "hoerch". At the time Horch founded the company, the logo had little in common with today's logo or the famous "four rings". It consisted of the writing of Audi in a V-shape and the number 1 on top.

In our famous logo design history section we've had some sports logos, then some food logos and now seems to be the time for a sip of famous beer. Established in 1847 by J.C. Jacobsen, Carlsberg brewery pioneered refrigeration techniques, steam brewing and the propagation of one single yeast strain, and it is recognized today as probably the best beer in the world.

After the previous posts about Adidas and Puma logo history, it is time to take a look at probably the best known and loved sports brand in the world, Nike. We are all familiar with the Nike Swoosh logo, endorsed by a huge list of superstars such as Michael Jordan, LeBron James, Andre Agassi, Maria Sharapova, Venus and Serena Williams, a list that could go on and on. The swoosh symbol that is now so famous and loved had a feeble start, and as in any great story, it went from a humble beginning to an incredible future.

Something that begun as a rivalry between brothers led to the creation of Puma, a company that produces high-end athletic shoes, lifestyle footwear and other sportswear. As I've posted in the logo history of Adidas article few days ago, after the misunderstandings among Dassler brothers, Rudolph (Rudi) Dassler founded Puma in Germany in 1948. Today, Puma is recognized for producing sophisticated athletic shoes, best known for manufacturing soccer shoes. Puma sponsors many national football teams and famous athletes around the world.

ADIDAS is a name that stands for professionalism and high quality in all sectors of sport around the globe. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.