logo design article

In logo design as in art, designers are all looking for ideas which will strike the customers as original and powerful. A powerful logo is the first step forward in the advancement of a company, hence the efforts to create it in a way to attract and convince. One of the methods used in these artistic efforts is the incompleteness of the typeface. 

Many logo designers were surprised to hear about the move Adobe has made recently, when they've decided to bet hard on the Creative Cloud versus the traditional software distribution model. The idea behind is that you no longer own the software but you rent it to do your job. This shift has its ups and downs. However, the purpose of this article is not to debate on whether Adobe's move is a good or a bad one. It rather is to sieze the opportunity to explore the other available options out there in terms of vector illustration.

In a previous article we talked about the secrets of a great logo design.

Remember, Logo The Great? 

Let me introduce you Logo the Great. While looking at it you might find it somewhat simple and stark. It tells you a little from a first impression but it kindda makes you want to find out more, doesn't it? It sometimes turns its back at you letting you guess… You can remember it - who can't? Even your five-year-old can describe it, no problem. It lingers even when it has only its black clothes on. It sure makes you think it means business.