logo design history

It is time now for another sip of great beer. If Carlsberg is probably the best beer in the world, Heineken is probably the best known. With over 130 breweries in more than 65 countries the company brews and sells more than 170 international premium, regional, local and specialty beers, of which Heineken keeps the top of the list.

To use or not to use a human face in a logo design... that is the question! One can argue over the subject, balance the pros and cons, but against all the odds KFC has done it using the Colonel Sanders' face as the company icon. A human face you can love or hate, you can like or dislike, but you will surely love this guy after you've tasted his chicken.

It's probably partly because I'm hungry right now and partly because i believe that McDonald's has nail it with lots of things but especially with the french fries. McDonald's has one of the best recognized logos worldwide that sometimes becomes synonymous with fast food. When you are a player into the global market, a powerful visual identity that gets you out of the crowd and positions you as a leader is of crucial importance.

After the previous posts about Adidas and Puma logo history, it is time to take a look at probably the best known and loved sports brand in the world, Nike. We are all familiar with the Nike Swoosh logo, endorsed by a huge list of superstars such as Michael Jordan, LeBron James, Andre Agassi, Maria Sharapova, Venus and Serena Williams, a list that could go on and on. The swoosh symbol that is now so famous and loved had a feeble start, and as in any great story, it went from a humble beginning to an incredible future.

Something that begun as a rivalry between brothers led to the creation of Puma, a company that produces high-end athletic shoes, lifestyle footwear and other sportswear. As I've posted in the logo history of Adidas article few days ago, after the misunderstandings among Dassler brothers, Rudolph (Rudi) Dassler founded Puma in Germany in 1948. Today, Puma is recognized for producing sophisticated athletic shoes, best known for manufacturing soccer shoes. Puma sponsors many national football teams and famous athletes around the world.

ADIDAS is a name that stands for professionalism and high quality in all sectors of sport around the globe. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.

In the ancient Greek culture, the word logo literally meant "word" or "speech". Other cultures - the Babylonian, Egyptian Assyrian, Chinese or Mayan used pictographs to communicate words and ideas.