mcdonalds logo

It's probably partly because I'm hungry right now and partly because i believe that McDonald's has nail it with lots of things but especially with the french fries. McDonald's has one of the best recognized logos worldwide that sometimes becomes synonymous with fast food. When you are a player into the global market, a powerful visual identity that gets you out of the crowd and positions you as a leader is of crucial importance.

Symbols can be used to exploit the most unconscious-level of human desire, and they are able to create associations between a company and what the company stands for. Some might argue that the logo is in fact a symbol. And in some cases it is true. The symbol only logos are so famous that they don't need the company name attached to be recognizable.