New Logo

For the purpose of better marketing and name recognition, Governor Jim Doyle has unveiled a new logo and theme line designed to give Wisconsin its own branding identity. Sporting the slogan 'Live Like You Mean It,' the logo depicts the word 'WISCONSIN' with a person doing a cartwheel over the lettering.

What the Cooper Union isn’t known for is its graphic identity — especially its logo.

That is about to change. With a new academic building on Cooper Square (designed by the Pritzker Prize winner Thom Mayne of Morphosis) soon to open, Dr. George Campbell Jr., the college’s president, decided a fresh identity was imperative.

Our new Motel 6 logo design came from the desire to play off the history of the past and current classic Motel 6 logos, while at the same time modernizing its look,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “As we continue to renovate Motel 6 properties nationwide with the new ‘Phoenix’ design, travelers can expect to see the new logo more frequently.