nike logo

After the previous posts about Adidas and Puma logo history, it is time to take a look at probably the best known and loved sports brand in the world, Nike. We are all familiar with the Nike Swoosh logo, endorsed by a huge list of superstars such as Michael Jordan, LeBron James, Andre Agassi, Maria Sharapova, Venus and Serena Williams, a list that could go on and on. The swoosh symbol that is now so famous and loved had a feeble start, and as in any great story, it went from a humble beginning to an incredible future.

Symbols can be used to exploit the most unconscious-level of human desire, and they are able to create associations between a company and what the company stands for. Some might argue that the logo is in fact a symbol. And in some cases it is true. The symbol only logos are so famous that they don't need the company name attached to be recognizable.