Starbucks new identity

March 8th, Starbucks marked the 40th anniversary of the world renowned coffee company with the release of the new identity materials. Brand New published an interesting review and photos of the new branded products. After seeing the new logo a while ago I was actually anxious to see the applications and the way the logo was used accross different media. Most specially I wanted to see how the new Starbucks icon only logo would work for a company which relied mostly on the name for awareness.