Congratulations! Now you have a new logo design! The designer just sent it to you, you have a bunch of files and (hopefully) a nice PDF file with your logo guide. Now what? What do you do with it? You know you should use it, but you wonder, how?

As part of its new $12 million proposed comprehensive campaign strategy, Elizabeth City State University unveiled its new Web site and logo design last week. Sherri Belfield, director of marketing at ECSU, said the new logo and slogan — elevate higher, emerge stronger — is a new brand, which will help raise the university’s profile in the community and beyond.