More by: Brand Design
Profile: Rita Kanji
Website: Brand Design

Vix is a global technology company.

Initially this brand was split into six market divisions with each operating as unique businesses. The rebrand came in response to a diluted brand from acquisitions and rapid growth. We re-worked the structure of their business to be one united brand with one vision. The Vix six pointed star was created to represent this, its brand values and to differentiate from its competitors.

The mark uses a distinct colour palette and a custom typeface and is supported by a bold infographic style using simple iconography to enable VIx to tell their story to senior clients in a way that was engaging and rose above just ‘tech specs’ throughout all their communication.