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Logo Design Blog

Successful Logo design is incredibly important. Whether you are starting a new business or redoing an existing logo if you aren’t thinking about how to get inside people’s heads, then you may be missing the point.

A couple of weeks ago, we were approached by a local hockey team here in Montreal.

They told us they were playing their first international game at a tournament in Atlantic City and that they needed a brand new logo.

Recent research published in the Journal of Consumer Psychology identifies three factors which help in the building of a strong emotional attachment to brands: enticement, enablement and enrichment. 

Many logo designers were surprised to hear about the move Adobe has made recently, when they've decided to bet hard on the Creative Cloud versus the traditional software distribution model. The idea behind is that you no longer own the software but you rent it to do your job. This shift has its ups and downs. However, the purpose of this article is not to debate on whether Adobe's move is a good or a bad one. It rather is to sieze the opportunity to explore the other available options out there in terms of vector illustration.

May is here and we're back with a new Logos of the Month selection. Given that the number of logo designs added to the logo gallery in April was huge, we've had a hard time picking just ten logos. We have decided than instead of just having 10 best logos, we will expand the selection and create a longer logo design list.

Let me introduce you Logo the Great. While looking at it you might find it somewhat simple and stark. It tells you a little from a first impression but it kindda makes you want to find out more, doesn't it? It sometimes turns its back at you letting you guess… You can remember it - who can't? Even your five-year-old can describe it, no problem. It lingers even when it has only its black clothes on. It sure makes you think it means business.