The history of the company goes back to 1909 when August Horch founded the company and named it Audi, a Latin translation of his own name. "Audi" was actually the Latin word for "hear", which in German is sometimes pronounced "hoerch". At the time Horch founded the company, the logo had little in common with today's logo or the famous "four rings". It consisted of the writing of Audi in a V-shape and the number 1 on top.
