If you're a fan of Cleveland Browns, you may have already heard that they have a new logo. The logo design update was unveiled on Tuesday and the Browns will use it during the 2015 season.
According to USA Today, the Browns said in a statement:
Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.
I'm not sure about you, but when you compare the "old" logo with the "new" one, apart for a slight variation in color and an updated dog face, there is nothing new about it.
While trying to keep a legacy and not introduce change for the sake of it is OK, I would not go into the world and shout that I've got a new logo if that's not the case. Let's call this a slight update, a variation or even a refinement. That's OK.
In terms of logo design, well... that's another story. I don't think the orange helmet, old or new, can qualify as symbol, but to be honest, I really like to new dog.